Companies Paying YouTube Personalities for Coverage

It's been reported that companies Microsoft and EA are paying YouTube personalities for positive coverage of their products. So, this article will probably be one of my more opinionated pieces, so prepare yourself.

In my opinion, EA is a greedy company. I have no problem with some nice DLC, but EA overcharges its customers for under saturated day one DLC. They also went as far as to release SimCity in an online only mode despite the outcry from its fans to do the opposite. EA did manage to redeem themselves in my eyes however by releasing almost all of the Content ID arguments form YouTube that used their gameplay.

So, I'll admit it, I've been an Xbox fan boy for as long as I can remember, but I will never forgive Microsoft for the way that they tried to release the Xbox One with an  online only mode and charging a fee for using used games. The only reason that they changed it is because it impacted their sales so much.

In conclusion, do I think it's wrong for companies to pay YouTube personalities for positive coverage? As much as I dont like the companies, I cant disagree with the decisions. It's merely an advertising technique.